Welcome to the Jungle
Camouflage might be your friend in the jungle, but not in an online marketplace. Just like each animal in the forest adapts to its own unique conditions — with wings for flight or claws and teeth as an apex predator — so, too, do businesses need to adapt to the marketplace with their own strengths and strategies.
The Iceberg Before the Jungle
If you read our last post, Welcome to the Jungle, you probably put some thought into whether or not Amazon makes sense for your business. It probably does.
Master the Pieces to Own the Game
We began the metaphor between chess and Amazon with a straightforward assertion: before a single move is made, both players have an equal chance of winning.
Start With a Plan; Pivot as You Play
The quickest way to win a game of chess is in two moves, The Fool’s Mate. But, chess wouldn’t be any fun and you wouldn’t keep playing if you lost (or won) in two moves every time.
6 Amazon Seller Software Tools You Should Know About
Running an Amazon business becomes increasingly more complex as more than 3,000 new sellers enter this marketplace each day and the competition continues to grow fiercer.
For the Love of the Game
We began this series of articles with a simple premise: Amazon sales is a game much like chess. And, similar to most games, it is something that you can improve with the right studying, planning, practicing, and learning.
More than Black and White: The Chess Match Secrets of Amazon Sales Consultants
In what ways are a chess board like the branch of a tree and your product listings on Amazon? The parallels might surprise you, but there’s one that matters most: they’re all places soon to witness the miracle of flight.
The Many Levels of a Level Playing Field: How Quickly An Amazon Marketing Strategy Can Shift Sales
We mentioned this critical perspective in our last post as we launched this series of articles comparing strategic Amazon selling with precise, analytical games like chess.
Recent Posts
Amazon Business Reports | Unit Session Percentage for Seller Central
You’ve probably heard the old proverb, “the proof is in the pudding.” Most people, however, don’t know that this is a shortened simplification of the original expression: the proof of the pudding is in the eating. You may get regular Amazon business reports directly...
An Amazon Sales Boost to Take Your Business to the Skies
Looking for a boost from an Amazon marketing services consultant? Who is doing what to make it happen? This past summer, we started a series of blog posts that made the business case for selling on Amazon or, for existing sellers, for finding an Amazon sales boost....
Compare Owned Channels v. Amazon Business Cost
Navigating your options to optimize your bottom line Over the last two decades, selling on Amazon has evolved iteratively. With each update to the marketplace, the bigger picture can seem a little more complicated. For many online sellers, it can be a challenge to...
Moving Sales Beyond the Marketplace
Study the industry greats, learn from them, and innovate to beat them This series of articles has focused on the parallels between playing chess and selling products on Amazon. We uncovered many links between the approach to a chess match and the ways you can improve...
Top 7 Tips for Choosing an Amazon FBA Consultant
Amazon is a jungle filled with hungry, fierce animals called competitors. They are a scary breed and will stop at nothing to get their prey, which is a top-ranking product listing. The higher your listing’s altitude, the higher your Amazon sales will climb. As...
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