Methods & Technology

We combine our expertise, our unique processes, and technology – for high performance results in Amazon Sponsored Ads, Brands, Display, and DSP.

Convert More Ad Spend into Revenue

• Increase budget and bid for higher performing keyword, placement, and product.
• Raise bids during the hours and/or days when conversions are more likely.
• Continually harvest new trending keywords and data from Amazon.
• Bid on competitors, product categories, and defensively on your own brand.
• Discover new keywords from high performing searches that actual customers submit.

Reduce Ad Cost Per Sale (ACoS)

• Decrease budget and bid for lower performing keyword, placement, and product.
• Reduce bids per SKU as inventory thins and as organic rank improves.
• Cut the fat by creating negative keywords that avoids wasteful spending.
• Lower bids during the hours and/or days when conversions are less likely.

Toucan Advisors offers weekly FBA restocking reports to our clients, based upon how each SKU is trending, with our own formulas to help you keep a healthy inventory in FBA of growing products while reducing levels for less popular and/or seasonal products.

We can work with you to help build forecasting models that breathe with momentum per sku.

Sales are one measure of success, but it doesn’t account for volatility in demand.  Are sales growing because your products are gaining better rank in Amazon, or are they growing because market demand is going higher (but your product may not be improving its position)?  

With Toucan’s BSR rank tracker, we know how each SKU is ranked relative to competing products.  Whether the overall market is higher or lower, we want to ensure your products are capturing a bigger piece of the pie.

We examine content from search queries, ads performance, and competing products to identify which words and phrases are most sought by Amazon customers.  

Additionally, we identify the lower volume keywords that are very relevant for our clients’ product and likely to convert, but which may have less competition among competing products.

Using a variety of data reports and software, we optimize product titles, creatives, content bullets, product description, and A+ content.