How We Help
We Focus on One Thing: Lifting Your Amazon Sales
Convert More Customers Into Sales
By focusing on improving your products’ conversion rates, our Amazon marketing consultants accelerate your sales.
How We Do It:
Write copy that is clear and persuasive
We help guide content that puts more important benefits first, based upon product reviews, search keywords, and successful competing products; all tailored to your target audience.
Impress your customers with videos
Let’s get your videos on product pages, in advertising, and on your brand store page! As more customers make purchases on their phones, videos become more important.
Enhance your product images
Display of multiple product views on its own isn’t enough to achieve success. We enhance images to showcase the best features and benefits of your products with rich content. As more customers make purchases on their phones, many are making a “buy” decision just on images.
Highlight product benefits
We help transform messaging from a technical list of features into a benefits-rich presentation to persuade potential buyers to click ADD TO CART. This includes titles, bullets and A+.
Show Up Higher in Search Results
By focusing on the ranking factors more relevant for your brand, our Amazon consulting services drive more customers to your products.
How We Do It:
Analyze your highly ranked competing products
We analyze the listings that are ranking high for keywords important to your product.
Improve Amazon’s search rankings
Using SEO principles, leveraging surgically-precise advertising tactics, and pushing sales for specific key terms, we strive to improve overall organic rankings in search results.
Compose deliberate word choices on your product pages
Using our process and engaging our technology tools, we assess the most critical keywords and keyphrases that we need to weave into your product’s detail page. If a keyword is missing, search won’t find it!
Engage Amazon promotions
Because Amazon responds to sales velocity, coupons and other promotional strategies are sometimes a strategic way to influence Amazon’s algorithms. Faster sales momentum often translates to improved search rank, resulting in more organic traffic.
Optimize Your Ad Spend for Maximum Impact and ROI
Using Amazon Sponsored Ads, our Amazon consultants help you get more from every ad dollar.
How We Do It:
Craft a custom plan
Let’s have a discussion! Where do your ad dollars make the most bang for buck — today, tomorrow, and into the future? We’ll need to come to a plan that matches your abilities on budget, ad cost targets, and growth priorities per sku.
Leverage our proprietary technology
We’re investing significant monies to run world-class software for our clients. That’s included with your Toucan engagement. We keep control of the steering wheel, gas/brake pedals, and all the little knobs. Our software runs our programmed rules that we develop just for your account; and it can adapt to market conditions.
Create an optimal structure of campaigns and ad groups
It’s important to make granular adjustments in Amazon ads. The only way we can manage that efficiently is through a highly structured approach for your ads account. This lets us adjust budget, bid, etc., for any product, any targeted competing product, any targeting keyword.
Ad budget management
We manage with more command, including hour-of-day and day-of-week bidding. Based on your ACoS (Advertising Cost of Sale) goals and/or TACoS (Total Advertising Cost of Sale) guidance, our system runs 24/7 to optimize your advertising to support your specific goals.
Control Your Brand on Amazon
Toucan Advisors works with you to shore up your brand’s authority and presentation on Amazon.
How We Do It:
Build out your Amazon store to dazzle customers
Amazon is placing increasing emphasis on the brand experience. Brand store is where you can showcase your overall portfolio of products with impactful images and videos, segmented by product type or audience. For customers to explore, your brand store increases the chance they’ll discover one of your products that matches their needs.
Engage customers on product pages
Brands have opportunities to load instructive or lifestyle product videos that stand out from product pages without them. It’s a way to have a positive impact on page conversion.
Create persuasive A+ content
Scroll down a product page to see dazzling, colorful images that further highlight a product’s features and benefits (if done well). This is an opportunity to deliver richer creatives than in the top-of-page image gallery. It leads to better page conversion.
Control your Brand Registry
Brand Registry helps you maintain control of your brand’s products’ presentation on Amazon. Even if you didn’t create a product page, once it’s under your Brand Registry, we can fix any issues or otherwise improve the product presentation.
Reporting with Relevant Data for Informed Decisions
Our Amazon marketing consultants deliver “primed” communication and customized reporting so as you can make timely, informed choices for your business.
Generate monthly reports showing top SKUs, sales trending, ACoS, buy box, and conversion rate.
Our professional team has 35+ years in Amazon seller services, digital marketing, brand-building, growing business and SEO. We help accelerate sales.
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