About Our Leadership
Decades of Experience in Online Revenue Growth
Toucan Advisors is based in Charlotte, NC with clients throughout the USA.
One of our founding principles: strategic planning is not a one-size-fits-all across all clients. Every brand is unique, every business has different numbers, every account has unique challenges, and every client has varying priorities for short and long horizons.
If you’re seeking the leadership vision of an engaged agency to help grow your Amazon channel, you’ll appreciate how our co-founders’ backgrounds overlap to deliver relationship and performance.
Toucan Advisor’s Leadership Team
Eric Mindel
Co-Founder / Chief Business Officer
Eric has been involved in the business side of web technologies and ecommerce for more than 20 years. His background includes sprinting through the dot com explosion of late 1990s, designing and developing web applications for data analysis/reports, and building a multi-channel consumer goods ecommerce company that he sold. His specialty is understanding business needs and numbers, planning and prioritizing strategies, and executing with attention to detail.
Since 2015, Eric has focused on helping brands improve DTC online sales performance. Eric’s ’been there’ professional experience plus Amazon skillset is a rare combination not often found in other agencies.
Freddie Sexton
Co-Founder / Chief Strategy Officer
Freddie has thrived for two decades in digital marketing. In the early 2000s, he founded a web agency that grew to a 12-person firm with specialties in SEO, paid search, and marketing automation; with client budgets that reached into 7-digits. In 2016, he shifted his entire focus to Amazon marketing tactics for established and emerging brands needing expert guidance on improving sales to their end customers.
Freddie meets with businesses to dissect their pain points and goals with regard to Amazon revenues. He puts together a win-win, bespoke engagement agreement so that Toucan Advisors addresses how our expert guidance and work can best serve each client’s needs.
Our Amazon specialists and years of experience gives you a partner who can build your brand and grow your sales exponentially.
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