Amazon Specialist Case Studies

Case Study #1

Consumer Electronics Manufacturer Turns Up The Sales Volume By Millions In Amazon SellerCentral

Increased Monthly Sales from $13,000 to $463,000


  • Improve product page conversion rate by 410%
  • Improve buy box percentage from 22% to 89%
  • Achieve Amazon advertising ACoS of 2% (i.e. 2% Advertising Cost For Ad-Derived Sales)
  • Rank revenue-driving skus within top 5 Amazon organic results on primary keywords

On Seller Central, Toucan Advisor experts have helped generate millions of dollars in new revenue for a premium consumer electronics manufacturer.  Its successful launch on Amazon adds to its multi-channel strategic plan for growing direct-to-consumer sales.

Initial Challenges


Our Amazon specialists and years of experience gives you a partner who can build your brand and grow your sales exponentially.

Case Study #2

Auto Parts Manufacturer Revs Its Sales Engine 1000% In Amazon VendorCentral

Increased Monthly POs from $29,000 to $305,000


  • Increase category best selling rank for thousands of skus
  • Reduce Amazon sponsored ads cost of sales (ACoS) from 46% To 11.7%
  • Increase product rank in Amazon organic results for thousands of keyword combinations and permutations
  • Successfully launched multiple new brands and products

On Vendor Central, the Amazon SEO experts of Toucan Advisors have helped an aftermarket automotive parts manufacturer see substantial growth selling directly to Amazon as a vendor.  Its successful expansion on Amazon adds to its extensive traditional wholesale model in the automotive parts market.

Initial Challenges


Case Study #3

Manufacturer of Adult Incontinence Products Gets Optimized to Absorb More Sales

Increased Monthly Sales from $73,000 to $797,000


  • Grew monthly units sold by 872%
  • Improved page conversion rate 27%
  • Reduced Amazon Ads ACoS by half while tripling ad spend (tripling ad spend with twice as much efficiency resulted in six times the sales impact)
Our Seller Central experts helped a new-to-the-US brand gain consumer marketshare in a category dominated by a few large players. It required an analysis of the competitive landscape to identify best strategy for product positioning via presentation, keywords, and ad strategies.

Initial Challenges


Our professional team has 35+ years in Amazon selling, digital marketing, brand-building, growing business and SEO.
We help accelerate sales. Fill out this form to contact us or call 704.412.8489 to talk with an Amazon specialists.

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