Amazon Specialist Case Studies

Case Study #1

Consumer Electronics Manufacturer Turns Up The Sales Volume By Millions In Amazon SellerCentral

Increased Monthly Sales from $13,000 to $463,000

6-MONTH OUTCOMES

Case Studies 1
  • Improve product page conversion rate by 410%
  • Improve buy box percentage from 22% to 89%
  • Achieve Amazon advertising ACoS of 2% (i.e. 2% Advertising Cost For Ad-Derived Sales)
  • Rank revenue-driving skus within top 5 Amazon organic results on primary keywords

On Seller Central, Toucan Advisor experts have helped generate millions of dollars in new revenue for a premium consumer electronics manufacturer.  Its successful launch on Amazon adds to its multi-channel strategic plan for growing direct-to-consumer sales.

Initial Challenges

  • Not gaining buy box
    Only showing for 22% of total traffic.
  • Poor AMS sponsored ads
    Under-performing and underutilized.
  • Few reviews and feedback
    Insufficient product reviews and seller feedback.
  • Low page conversion rates
    Product pages not presented in optimal form.
  • Poor Amazon SEO
    Limited organic Amazon search rankings for primary and popular keywords.

Recommendations

  • Optimize product pages for SEO and conversion
    Includes improved product image quality, modified titles, modified bulleted content, modified product descriptions, competitive keyword analysis, and Enhanced Brand Content.
  • Ads for increasing and incremental sales gain
    Establish successful campaigns in Sponsored Ads and Headline Ads to drive traffic on keywords that best convert to sales.
  • Earn buy box
    Help client tighten reins on distribution to rogue sellers, establish strong seller feedback, and implement measures for inventory maintenance.
  • Help grow product reviews and seller ratings
    Proactively pursue customers to leave reviews and ratings within Amazon's TOS.

Our Amazon specialists and years of experience gives you a partner who can build your brand and grow your sales exponentially.

Case Study #2

Auto Parts Manufacturer Revs Its Sales Engine 1000% In Amazon VendorCentral

Increased Monthly POs from $29,000 to $305,000

10-MONTH OUTCOMES

Case Studies 2
  • Increase category best selling rank for thousands of skus
  • Reduce Amazon sponsored ads cost of sales (ACoS) from 46% To 11.7%
  • Increase product rank in Amazon organic results for thousands of keyword combinations and permutations
  • Successfully launched multiple new brands and products

On Vendor Central, the Amazon SEO experts of Toucan Advisors have helped an aftermarket automotive parts manufacturer see substantial growth selling directly to Amazon as a vendor.  Its successful expansion on Amazon adds to its extensive traditional wholesale model in the automotive parts market.

Initial Challenges

  • Lower than desired POs
    Client dissatisfied with the total invoice amount on weekly orders from Amazon Vendor Central (1P).
  • Unoptimized product pages
    Lacking proper and detailed vehicle year/make/model information in title and bullets; and no additional A+ rich content.
  • Poor AMS sponsored ads performance
    Average 46% ACoS with minimal oversight.

Recommendations

  • Optimize product pages for SEO and conversion
    Create new A+ content template to apply to product categories (i.e., comparable to EBC), upgraded product page titles, bullet points, product description, and competitive keyword analysis.
  • Amazon Sponsored Ads for increasing sales momentum and incremental sales gain
    Establish successful campaigns in Sponsored Ads to drive traffic on keywords that best convert to sales.

Case Study #3

Manufacturer of Adult Incontinence Products Gets Optimized to Absorb More Sales

Increased Monthly Sales from $73,000 to $212,000

11-MONTH OUTCOMES

Case Studies 3
  • Grew monthly units sold by 261%
  • Increased overall traffic to product pages by 250%
  • Reduce Amazon Ads ACoS by 42% (i.e., cut acquisition cost by nearly half for ad-derived sales)
Our Seller Central experts helped a new-to-the-US brand gain consumer marketshare in a category dominated by a few large players. It required an analysis of the competitive landscape to identify best strategy for product positioning via presentation, keywords, and ad strategies.

Initial Challenges

  • Unhealthy AMS sponsored ads
    With a high volume spend and ACoS hovering around 75%, client was desperate to increase performance.
  • Underperforming product SEO
    Limited organic Amazon search rankings for primary and popular keywords.
  • Unoptimized brand appearance
    Products were unable to connect well with their target market. The brand had an old and outdated feel which was long overdue for an upgrade.

Recommendations

  • Ads for increasing and incremental sales gain
    Establish successful campaigns in Amazon Sponsored Ads to drive traffic that best converts to sales, as well as discover new keywords to invest in.
  • Optimize product pages for SEO & conversion
    Upgrade product page titles, bullet points, product description, and competitive keyword analysis to increase performance in search results.
  • Improve aesthetics of visual on-page elements
    Make-over Enhanced Brand Content (A+ Content) and product images to help with on-page conversion.

Toucan Advisors Has Generated 8-Digits Of Sales Growth For Our Clients

We’d Love To Help You Grow Your Amazon Sales As Well!