January 23, 2021 Amazon Consulting Library

What Can Star Trek Teach Us About Getting Amazon Reviews?

Ever heard of the Kobayashi Maru? It’s a training simulation referenced throughout Star Trek canon wherein a Starfleet Academy cadet must command a ship through a “no-win scenario”.
December 30, 2020 Amazon Consulting Library

3 Easy Steps for Your Amazon Launch

Amazon launch: risk v. opportunity cost When is the ideal moment for your brand’s Amazon launch? Should you wait until every single detail on every single page is perfect? If the answer to that question is ‘no,’ then what is the appropriate threshold? Can you succeed if you’re only 75% of the way to where...
October 22, 2020 Amazon Consulting Library

5 Elements for a Successful Q4 on Amazon

The busy Q4 Amazon holiday buying season is right around the corner. NOW is the time to set your brand up for success and to maximize your sales potential over the holidays. The impact of Covid-19 forced many shoppers online but just how much has Amazon grown in 2020? If you want to maximize on...
October 16, 2020 Amazon Consulting Library

Amazon Business Reports: What Can Sellers Learn

Leverage the Available Data to Make Critical Improvements to Your Amazon Operations You’ve probably heard the old proverb, “the proof is in the pudding.” Most people, however, don’t know that this is a shortened simplification of the original expression: the proof of the pudding is in the eating. You may get regular Amazon business reports...
October 9, 2020 Amazon Consulting Library

Amazon Ungating Services Can Get You Approved to Sell in Amazon Gated Categories 

If you were to compare Amazon to any other online marketplace, like eBay, what would make it stand out? Convenience and efficiency with Amazon Prime are critical differentiators, and so is trust. Buyers trust Amazon to ensure quality in the products and transactions, and the positive experience they have keeps them coming back for more....
May 7, 2020 Amazon Consulting Library

Diving Deeper into Amazon Seller Fees

Dissecting the Amazon Seller Fees, Structures, and Costs of Doing Business For most manufacturers of consumer goods, the decision to sell on Amazon makes clear strategic and financial sense. Based on the sheer numbers driving Amazon’s dominance in the marketplace, and a comparison of owned channels to Amazon’s, it can be a simple decision to...

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