As a manufacturer, selling your products on Amazon can be a great way to reach a wider audience and increase your sales. However, with so many sellers on the platform, it can be challenging to stand out and dominate your category. In this post, we’ll cover some key strategies for manufacturers to help you get the most out of your Amazon sales, including fulfillment options, pricing, advertising, and how to grow your sales over time by working with an Amazon agency like Toucan Advisors.
One of the first decisions you’ll need to make as a manufacturer on Amazon is how you will fulfill your orders. There are a few different options to choose from:
- Fulfillment by Amazon (FBA): With FBA, you ship your products to Amazon’s warehouses, and they handle the rest of the fulfillment process, including storage, packaging, and shipping. This can be a great option if you want to take advantage of Amazon’s Prime shipping and customer service, but it can also be more expensive.
- Fulfillment by Merchant (FBM): With FBM, you handle all aspects of fulfillment yourself, including storage, packaging, and shipping. This can be a more cost-effective option, but it also means you’ll be responsible for handling customer service and returns.
- Hybrid: Some sellers choose to use a combination of FBA and FBM, depending on which products they’re selling and how they’re performing.
Another important factor to consider when selling on Amazon is pricing. It’s essential to price your products competitively, but not so low that you’re not making a profit. Here are a few tips for pricing your products:
- Understand your costs: Make sure you know your costs of goods sold (COGS) and how much you need to charge to make a profit.
- Research your competition: Look at what other sellers in your category are charging and adjust your prices accordingly.
- Test different prices: Don’t be afraid to experiment with different prices and see how they affect your sales.
In addition to pricing, advertising can be a powerful way to drive more sales on Amazon. Here are a few advertising options to consider:
- Sponsored Products: These are pay-per-click ads that show up in search results and on product detail pages.
- Sponsored Brands: These are ads that feature your brand name and multiple products.
- Sponsored Display: These are ads that show up on Amazon’s display network, including other websites and apps.
- Amazon Marketing Services: This is a self-service platform for creating and managing advertising campaigns.
Growing Your Sales Over Time
As a manufacturer, it’s essential to think about how you can grow your sales over time. One way to do this is by working with an Amazon agency like Toucan Advisors. Our agency can help you optimize your listings, improve your product photography, and create effective advertising campaigns.
By working with an agency, you can get expert advice and guidance on how to improve your sales on Amazon. Our team has years of experience working with manufacturers and can help you create a plan to reach your goals.
As a manufacturer, it’s important to understand the different fulfillment options, pricing strategies, and advertising methods available on Amazon. By implementing these strategies, testing and optimizing them, you can increase your sales and dominate your category. Working with an experienced Amazon agency like Toucan Advisors can also help you reach your goals and grow your sales over time.