Amazon Seller Case Studies

Case Study #1

Consumer Electronics Manufacturer Turns Up The Sales Volume By Millions In Amazon SellerCentral

Increased Monthly Sales from $13,000 to $463,000

6-MONTH OUTCOMES

  • Improve Product Page Conversion Rate (i.e. Unit Session Percentage) By 410%
  • Improve Buy Box Percentage From 22% To 89%
  • Achieve Amazon Advertising ACoS Of 2% (i.e. 2% Advertising Cost For Ad-Derived Sales)
  • Rank Revenue-Driving Skus Within Top 5 Amazon Organic Results On Primary Keywords

On Seller Central, Toucan Advisor experts have helped generate millions of dollars in new revenue for a premium consumer electronics manufacturer.  Its successful launch on Amazon adds to its multi-channel strategic plan for growing direct-to-consumer sales.

INITIAL ACCOUNT CHALLENGES

  • Not gaining Buy Box — only showing for 22% of traffic
  • Poor AMS Sponsored Ads — under-performing and underutilized
  • Few reviews and feedback — insufficient product reviews and seller feedback
  • Low conversion — product pages not presented in optimal form
  • Poor SEO — limited organic Amazon search rankings for primary keywords

RECOMMENDED WORK SCOPE

  • TASK – Optimize product listing pages for both SEO and conversion. Includes improved product image quality, modified titles, modified bulleted content, modified product descriptions, competitive keyword analysis, and Enhanced Brand Content.
  • TASK – Amazon Advertising for increasing sales momentum and incremental sales gain. Establish successful campaigns in Sponsored Ads and Headline Ads to drive traffic on keywords that best convert to sales.
  • TASK – Earn Buy Box. Help client tighten reins on distribution to rogue sellers, establish strong seller feedback, implement measures for inventory maintenance, identify/support issues in account performance metrics.
  • TASK – Help Grow Product Reviews and Seller Ratings. Proactively pursue customers to leave reviews and ratings.

Our Amazon expertise gives you a partner who can help you build your brand and grow your sales exponentially

Case Study #2

Auto Parts Manufacturer Revs Its Sales Engine 1000% In Amazon VendorCentral

Increased Monthly POs from $29,000 to $305,000

10-MONTH OUTCOMES

  • Increase Category Best Selling Rank For Thousands Of Skus
  • Reduce Amazon Sponsored Ads Cost Of Sales From 46% To 11.7%
  • Increase Product Rank in Amazon Organic Results for Thousands of Keyword Combinations and Permutations
  • Successfully Launched Multiple New Brands and Products

On Vendor Central, the Amazon SEO experts of Toucan Advisors have helped an aftermarket automotive parts manufacturer see substantial growth selling directly to Amazon as a vendor.  Its successful expansion on Amazon adds to its extensive traditional wholesale model in the automotive parts market.

INITIAL ACCOUNT CHALLENGES

  • Lower Than Desired POs — client dissatisfied with weekly orders from Amazon
  • Unoptimized Product Pages — lacking proper vehicle make/model information in title and bullets; no A+ rich content
  • Poor AMS Sponsored Ads Performance — average 46% ACoS (i.e., advertising cost of ad-derived sales)

RECOMMENDED WORK SCOPE

  • TASK – Optimize product listing pages for both SEO and conversion.  Create new A+ content template to apply to product categories (i.e., comparable to Enhanced Brand Content), upgraded product page titles, bullet points, product description, and competitive keyword analysis
  • TASK – Amazon Advertising for increasing sales momentum and incremental sales gain. Establish successful campaigns in Sponsored Ads to drive traffic on keywords that best convert to sales.

Toucan Advisors Has Generated 8-Digits Of Sales Growth For Our Clients

We’d Love To Help You Grow Your Amazon Sales As Well!