Case Studies

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Case Study #1

Manufacturer of Adult Incontinence Products Ramps Up to Absorb More Sales

Increased Monthly Sales from $801K to $2.5 Million

Manufacturer of Adult Incontinence Products Ramps Up to Absorb More Sales

24-Month Outcomes

  • Grew monthly units sold by 235%
  • Improved page conversion rate 27%
  • Reduced Amazon Ads ACoS by half while tripling ad spend (tripling ad spend with twice as much efficiency resulted in six times the sales impact)

Our Seller Central experts helped a new-to-the-US brand gain consumer marketshare in a category dominated by a few large players. It required an analysis of the competitive landscape to identify best strategy for product positioning via presentation, keywords, and ad strategies.

Initial Challenges

Unhealthy AMS sponsored ads

With a very high ACoS, client was eager to improve performance.

Underperforming product SEO

Limited organic Amazon search rankings for primary and popular keywords.

Unoptimized brand appearance

Products were unable to connect well with their target market. The brand had an old and outdated feel which was long overdue for an upgrade.

Recommendations

Ads to grow velocity and increase incremental sales gain

Establish sophisticated campaigns in Amazon Sponsored Ads to drive traffic that best converts to sales, harvest new keywords, and push hard on underperforming products.

Optimize product pages for SEO & conversion

Upgrade product page titles, bullet points, product description, and competitive keyword analysis to increase performance in search results.

Improve aesthetics of visual on-page elements

Make-over Enhanced Brand Content (A+ Content) and product images to help with on-page conversion.

Case Study #2

Auto Parts Manufacturer Gets a Turbo Boost in Amazon VendorCentral

Increased Monthly POs from $187k to $419k

Auto Parts Manufacturer Gets a Turbo Boost in Amazon VendorCentral

7-Month Outcomes

  • Increase category best selling rank for thousands of skus
  • Reduce Amazon sponsored ads cost of sales (ACoS) from 46% To 11.7%
  • Increase product rank in Amazon organic results for thousands of keyword combinations and permutations
  • Successfully launched multiple new brands and products

On Vendor Central, the Amazon SEO experts of Toucan Advisors have helped an aftermarket automotive parts manufacturer see substantial growth selling directly to Amazon as a vendor.  Its successful expansion on Amazon adds to its extensive traditional wholesale model in the automotive parts market.

Initial Challenges

Lower than desired POs

Client dissatisfied with the total invoice amount on weekly orders from Amazon Vendor Central (1P).

Unoptimized product pages

Lacking proper and detailed vehicle year/make/model information in title and bullets; and no additional A+ rich content.

Poor AMS sponsored ads performance

Average 46% ACoS with minimal oversight.

Recommendations

Optimize product pages for SEO and conversion

Create new A+ content template to apply to product categories (i.e., comparable to EBC), upgraded product page titles, bullet points, product description, and competitive keyword analysis.

Amazon Sponsored Ads for increasing sales momentum and incremental sales gain

Establish successful campaigns in Sponsored Ads to drive traffic on keywords that best convert to sales.

Case Study #3

Consumer Electronics Manufacturer Turns Up The Sales Volume By Millions In Amazon SellerCentral

Increased Monthly Sales from $13,000 to $463,000

Consumer Electronics Manufacturer Turns Up The Sales Volume By Millions In Amazon SellerCentral

6-Month Outcomes

  • Improve product page conversion rate by 410%
  • Improve buy box percentage from 22% to 89%
  • Achieve Amazon advertising ACoS of 2% (i.e. 2% Advertising Cost For Ad-Derived Sales)
  • Rank revenue-driving skus within top 5 Amazon organic results on primary keywords

On Seller Central, Toucan Advisor experts have helped generate millions of dollars in new revenue for a premium consumer electronics manufacturer. Its successful launch on Amazon adds to its multi-channel strategic plan for growing direct-to-consumer sales.

Initial Challenges

Not gaining buy box

Only showing for 22% of total traffic.

Poor AMS sponsored ads

Under-performing and underutilized.

Few reviews and feedback

Insufficient product reviews and seller feedback.

Low page conversion rates

Product pages not presented in optimal form.

Poor Amazon SEO

Limited organic Amazon search rankings for primary and popular keywords.

Recommendations

Optimize product pages for SEO and conversion

Includes improved product image quality, modified titles, modified bulleted content, modified product descriptions, competitive keyword analysis, and Enhanced Brand Content.

Ads for increasing and incremental sales gain

Establish successful campaigns in Sponsored Ads and Headline Ads to drive traffic on keywords that best convert to sales.

Earn buy box

Help client tighten reins on distribution to rogue sellers, establish strong seller feedback, and implement measures for inventory maintenance.

Help grow product reviews and seller ratings

Proactively pursue customers to leave reviews and ratings within Amazon’s TOS.

Our Amazon specialists and years of experience gives you a partner who can build your brand and grow your sales exponentially.

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