Case Studies
We Know You’re Looking for One Outcome: Results!
Manufacturer of Adult Incontinence Products Ramps Up to Absorb More Sales
Increased Monthly Sales from $801K to $2.5 Million
24-Month Outcomes
- Grew monthly units sold by 235%
- Improved page conversion rate 27%
- Reduced Amazon Ads ACoS by half while tripling ad spend (tripling ad spend with twice as much efficiency resulted in six times the sales impact)
Our Seller Central experts helped a new-to-the-US brand gain consumer marketshare in a category dominated by a few large players. It required an analysis of the competitive landscape to identify best strategy for product positioning via presentation, keywords, and ad strategies.
Initial Challenges
Unhealthy AMS sponsored ads
Underperforming product SEO
Unoptimized brand appearance
Recommendations
Ads to grow velocity and increase incremental sales gain
Optimize product pages for SEO & conversion
Improve aesthetics of visual on-page elements
Case Study #2
Auto Parts Manufacturer Gets a Turbo Boost in Amazon VendorCentral
Increased Monthly POs from $187k to $419k
7-Month Outcomes
- Increase category best selling rank for thousands of skus
- Reduce Amazon sponsored ads cost of sales (ACoS) from 46% To 11.7%
- Increase product rank in Amazon organic results for thousands of keyword combinations and permutations
- Successfully launched multiple new brands and products
On Vendor Central, the Amazon SEO experts of Toucan Advisors have helped an aftermarket automotive parts manufacturer see substantial growth selling directly to Amazon as a vendor. Its successful expansion on Amazon adds to its extensive traditional wholesale model in the automotive parts market.
Initial Challenges
Lower than desired POs
Unoptimized product pages
Poor AMS sponsored ads performance
Recommendations
Optimize product pages for SEO and conversion
Amazon Sponsored Ads for increasing sales momentum and incremental sales gain
Case Study #3
Consumer Electronics Manufacturer Turns Up The Sales Volume By Millions In Amazon SellerCentral
Increased Monthly Sales from $13,000 to $463,000
6-Month Outcomes
- Improve product page conversion rate by 410%
- Improve buy box percentage from 22% to 89%
- Achieve Amazon advertising ACoS of 2% (i.e. 2% Advertising Cost For Ad-Derived Sales)
- Rank revenue-driving skus within top 5 Amazon organic results on primary keywords
On Seller Central, Toucan Advisor experts have helped generate millions of dollars in new revenue for a premium consumer electronics manufacturer. Its successful launch on Amazon adds to its multi-channel strategic plan for growing direct-to-consumer sales.
Initial Challenges
Not gaining buy box
Poor AMS sponsored ads
Few reviews and feedback
Low page conversion rates
Poor Amazon SEO
Recommendations
Optimize product pages for SEO and conversion
Ads for increasing and incremental sales gain
Earn buy box
Help grow product reviews and seller ratings
Our Amazon specialists and years of experience gives you a partner who can build your brand and grow your sales exponentially.
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