About Our Leadership
Decades of Experience in Online Revenue Growth
Toucan Advisors isn’t a perfect fit for all brands—and that’s intentional. As a boutique Amazon growth agency, we focus on a select group of clients so we can deliver more impact for each.
Consumer Brands Hire Toucan for Our Exceptional Value
Depth and Expertise, in Addition to Breadth of Execution
Precision and Intent in How We Scale Your Account
Solutions Tailored for Your Brand’s Account, not One-Size-Fits-All
Our agency leadership has spent decades in digital marketing, eCommerce, Amazon strategy, and business execution. Everyone working at Toucan has at least 10 years experience building Amazon strategies. We’re technologists, data-driven thinkers, brand architects, and seasoned veterans of the Amazon ecosystem who know what it takes to win and drive sales growth.
If you want an experienced, senior-led team that actually takes time to learn the ins and outs of your business, sticks with you through the mess and the growth, and builds technology as sharp as our strategy, then we should talk.
Toucan Advisor’s Leadership Team
Eric Mindel
Co-Founder / Chief Business Officer
Eric lives at the intersection of technology, numbers, and growth. With 25+ years in web technologies and eCommerce, he sprinted through the dot-com explosion, built and sold consumer goods companies, and specialized in turning complex business needs into clear strategies. Since 2015, Eric has been helping brands unlock direct-to-consumer performance across marketplaces. His rare mix of business savvy, data discipline, and Amazon expertise makes him one of those people you want in your corner when the stakes are high.
Freddie Sexton
Co-Founder / Chief Strategy Officer
Freddie has thrived in digital marketing for two decades. In the early 2000s, he grew a web agency from scratch to a 12-person team running seven-figure marketing and ad campaigns before shifting his focus exclusively to Amazon. Since 2016, Freddie has been dissecting brand pain points and building win-win strategies that combine hands-on Amazon expertise with sharp strategic vision. He thrives on helping brands cut through the noise, find their growth levers, and scale with confidence.
Why Toucan
We’re Amazon veterans. We’re technology builders. We invest in learning your brand. We’re a boutique team that punches above its weight.
The brands that choose Toucan? They tend to stick with us for years, because they know our quirky mix of tech smarts, strategic depth, and human touch delivers powerful growth that most agencies can’t drive.
Bespoke strategy, ruthless prioritization, sustainable growth plans —this is how we help deliver brand success.
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