April 2, 2019 Amazon Consulting Library

Start With a Plan; Pivot as You Play

The quickest way to win a game of chess is in two moves, The Fool’s Mate. But, chess wouldn’t be any fun and you wouldn’t keep playing if you lost (or won) in two moves every time.
February 28, 2019 Amazon Consulting Library

Master the Pieces to Own the Game

We began the metaphor between chess and Amazon with a straightforward assertion: before a single move is made, both players have an equal chance of winning.
January 30, 2019 Amazon Consulting Library

The Many Levels of a Level Playing Field: How Quickly Advantages Can Shift in Sales

We mentioned this critical perspective in our last post as we launched this series of articles comparing strategic Amazon selling with precise, analytical games like chess.
January 7, 2019 Amazon Consulting Library

More than Black and White: The Chess Match Secrets of Amazon Sales

In what ways are a chess board like the branch of a tree and your product listings on Amazon? The parallels might surprise you, but there’s one that matters most: they’re all places soon to witness the miracle of flight.