January 30, 2019 Amazon Consulting Library

The Many Levels of a Level Playing Field: How Quickly Advantages Can Shift in Sales

We mentioned this critical perspective in our last post as we launched this series of articles comparing strategic Amazon selling with precise, analytical games like chess.
January 7, 2019 Amazon Consulting Library

More than Black and White: The Chess Match Secrets of Amazon Sales

In what ways are a chess board like the branch of a tree and your product listings on Amazon? The parallels might surprise you, but there’s one that matters most: they’re all places soon to witness the miracle of flight.