Jan 17, 2023 | Amazon Consulting Library
Amazon is a jungle filled with hungry, fierce animals called competitors. They are a scary breed and will stop at nothing to get their prey, which is a top-ranking product listing. The higher your listing’s altitude, the higher your Amazon sales will climb. As...
Oct 16, 2021 | Amazon Consulting Library
In what ways are a chess board like the branch of a tree and your product listings on Amazon? The parallels might surprise you, but there’s one that matters most: they’re all places soon to witness the miracle of flight. But flight is a funny thing. It’s...
Jul 12, 2021 | Amazon Consulting Library
“All competitors have an equal chance of winning before a single move is made.” I mentioned this critical perspective in our last post as I launched this series of articles comparing strategic Amazon selling with precise, analytical games like chess. And...
Jan 17, 2020 | Amazon Consulting Library
The New Year has come and passed, and with it a wave of personal and professional resolutions. Statistically speaking, 80% of resolutions will fail by mid-February, but your Amazon sales goals shouldn’t be among them. If you did your end-of-year homework right, you...
Mar 6, 2019 | Amazon Consulting Library
What’s going on, what is assumed, and what might it mean for your Amazon sales? We started Toucan for a simple reason: Amazon has untold potential for sales growth, but many brands need help grappling with the technical ins and outs to make their dreams a...