October 16, 2021 Amazon Consulting Library

More than Black and White: The Chess Match Secrets of Amazon Sales Consultants

In what ways are a chess board like the branch of a tree and your product listings on Amazon? The parallels might surprise you, but there’s one that matters most: they’re all places soon to witness the miracle of flight.
July 12, 2021 Amazon Consulting Library

The Many Levels of a Level Playing Field: How Quickly An Amazon Marketing Strategy Can Shift Sales

We mentioned this critical perspective in our last post as we launched this series of articles comparing strategic Amazon selling with precise, analytical games like chess.
June 17, 2021 Amazon Consulting Library

Top 7 Tips for Choosing an Amazon FBA Consultant

Amazon is a jungle filled with hungry, fierce animals called competitors. They are a scary breed and will stop at nothing to get their prey, which is a top-ranking product listing.
January 17, 2020 Amazon Consulting Library

3 High-Impact Resolutions to Improve your 2020 Amazon Sales

The New Year has come and passed, and with it a wave of personal and professional resolutions. Statistically speaking, 80% of resolutions will fail by mid-February, but your Amazon sales goals shouldn’t be among them.  If you did your end-of-year homework right, you have had a chance to review your 2019 numbers and reflect back...
March 5, 2019 Amazon Consulting Library

March 2019: Amazon One Vendor Rumors & “The Day of No PO’s”

We started Toucan for a simple reason: Amazon has untold potential for sales growth, but many brands need help grappling with the technical ins and outs to make their dreams a reality.