Jul 12, 2021 | Amazon Consulting Library
“All competitors have an equal chance of winning before a single move is made.” I mentioned this critical perspective in our last post as I launched this series of articles comparing strategic Amazon selling with precise, analytical games like chess. And...
Apr 19, 2021 | Amazon Consulting Library
Taking the steps to prepare your business for the Amazon marketplace If you’re reading this blog post, you’ve already decided that Amazon is right for your business, and you have a sense of what help or guidance you may need as you enter the e-commerce Jungle. But,...
Jan 17, 2020 | Amazon Consulting Library
The New Year has come and passed, and with it a wave of personal and professional resolutions. Statistically speaking, 80% of resolutions will fail by mid-February, but your Amazon sales goals shouldn’t be among them. If you did your end-of-year homework right, you...
Dec 3, 2019 | Amazon Consulting Library>Amazon Advertising
Strategically Planning Amazon Paid Ads to Boost Your Overall Sales Sellers often struggle to project total revenue, and specifically ROI, for their efforts on Amazon. In part, this is because of the complexity of Amazon’s fee structures. But the difficulty also comes...
Mar 6, 2019 | Amazon Consulting Library
What’s going on, what is assumed, and what might it mean for your Amazon sales? We started Toucan for a simple reason: Amazon has untold potential for sales growth, but many brands need help grappling with the technical ins and outs to make their dreams a...
