September 5, 2019 Amazon Consulting Library

Compare Owned Channels v. Amazon

Navigating your options to optimize your bottom line Over the last two decades, selling on Amazon has evolved iteratively. With each update to the marketplace, the bigger picture can seem a little more complicated. For many online sellers, it can be a challenge to forecast your potential net revenue on Amazon based on fees, surcharges,...
August 20, 2019 Amazon Consulting Library

Your Quest to Prepare for Amazon Sales

Taking the steps to prepare your business for the Amazon marketplace If you’re reading this blog post, you’ve already decided that Amazon is right for your business, and you have a sense of what help or guidance you may need as you enter the e-commerce Jungle. But, where do you begin?Everyone can always and only begin in...
April 2, 2019 Amazon Consulting Library

Start With a Plan; Pivot as You Play

The quickest way to win a game of chess is in two moves, The Fool’s Mate. But, chess wouldn’t be any fun and you wouldn’t keep playing if you lost (or won) in two moves every time.
March 5, 2019 Amazon Consulting Library

March 2019: Amazon Rumors & ‘The Day of No PO’s’

We started Toucan for a simple reason: Amazon has untold potential for sales growth, but many brands need help grappling with the technical ins and outs to make their dreams a reality.
February 28, 2019 Amazon Consulting Library

Master the Pieces to Own the Game

We began the metaphor between chess and Amazon with a straightforward assertion: before a single move is made, both players have an equal chance of winning.
January 30, 2019 Amazon Consulting Library

The Many Levels of a Level Playing Field: How Quickly Advantages Can Shift in Sales

We mentioned this critical perspective in our last post as we launched this series of articles comparing strategic Amazon selling with precise, analytical games like chess.