January 17, 2020 Amazon Consulting Library

3 High-Impact Resolutions to Improve your 2020 Amazon Sales

The New Year has come and passed, and with it a wave of personal and professional resolutions. Statistically speaking, 80% of resolutions will fail by mid-February, but your Amazon sales goals shouldn’t be among them.  If you did your end-of-year homework right, you have had a chance to review your 2019 numbers and reflect back...
December 3, 2019 Amazon Consulting Library

Amazon Paid Advertising Can Greatly Improve Overall Sales

Strategically Planning Amazon Paid Advertising to Boost Your Overall Sales Sellers often struggle to project total revenue, and specifically ROI, for their efforts on Amazon. In part, this is because of the complexity of Amazon’s fee structures. But the difficulty also comes from anticipating how your products will perform against the competition, as well as...
September 5, 2019 Amazon Consulting Library

Compare Owned Channels v. Amazon

Navigating your options to optimize your bottom line Over the last two decades, selling on Amazon has evolved iteratively. With each update to the marketplace, the bigger picture can seem a little more complicated. For many online sellers, it can be a challenge to forecast your potential net revenue on Amazon based on fees, surcharges,...
August 20, 2019 Amazon Consulting Library

Your Quest to Prepare for Amazon Sales

Taking the steps to prepare your business for the Amazon marketplace If you’re reading this blog post, you’ve already decided that Amazon is right for your business, and you have a sense of what help or guidance you may need as you enter the e-commerce Jungle. But, where do you begin?Everyone can always and only begin in...
April 2, 2019 Amazon Consulting Library

Start With a Plan; Pivot as You Play

The quickest way to win a game of chess is in two moves, The Fool’s Mate. But, chess wouldn’t be any fun and you wouldn’t keep playing if you lost (or won) in two moves every time.
March 5, 2019 Amazon Consulting Library

March 2019: Amazon Rumors & ‘The Day of No PO’s’

We started Toucan for a simple reason: Amazon has untold potential for sales growth, but many brands need help grappling with the technical ins and outs to make their dreams a reality.