December 30, 2020 Amazon Consulting Library

3 Easy Steps for Your Amazon Launch

Amazon launch: risk v. opportunity cost When is the ideal moment for your brand’s Amazon launch? Should you wait until every single detail on every single page is perfect? If the answer to that question is ‘no,’ then what is the appropriate threshold? Can you succeed if you’re only 75% of the way to where...
October 16, 2020 Amazon Consulting Library

Amazon Business Reports: What Can Sellers Learn

Leverage the Available Data to Make Critical Improvements to Your Amazon Operations You’ve probably heard the old proverb, “the proof is in the pudding.” Most people, however, don’t know that this is a shortened simplification of the original expression: the proof of the pudding is in the eating. You may get regular Amazon business reports...
October 9, 2020 Amazon Consulting Library

Amazon Ungating Services Can Get You Approved to Sell in Amazon Gated Categories 

If you were to compare Amazon to any other online marketplace, like eBay, what would make it stand out? Convenience and efficiency with Amazon Prime are critical differentiators, and so is trust. Buyers trust Amazon to ensure quality in the products and transactions, and the positive experience they have keeps them coming back for more....
December 3, 2019 Amazon Consulting Library Amazon Advertising

Amazon Paid Ads Can Greatly Improve Overall Sales

Strategically Planning Amazon Paid Ads to Boost Your Overall Sales Sellers often struggle to project total revenue, and specifically ROI, for their efforts on Amazon. In part, this is because of the complexity of Amazon’s fee structures. But the difficulty also comes from anticipating how your products will perform against the competition, as well as...
August 20, 2019 Amazon Consulting Library

Your Quest to Prepare for Amazon Sales

Taking the steps to prepare your business for the Amazon marketplace If you’re reading this blog post, you’ve already decided that Amazon is right for your business, and you have a sense of what help or guidance you may need as you enter the e-commerce Jungle. But, where do you begin?Everyone can always and only begin in...
July 9, 2019 Amazon Consulting Library

Welcome to the Jungle

Camouflage might be your friend in the jungle, but not in an online marketplace. Just like each animal in the forest adapts to its own unique conditions -- with wings for flight or claws and teeth as an apex predator -- so, too, do businesses need to adapt to the marketplace with their own strengths and strategies.