December 3, 2019 Amazon Consulting Library

Amazon Paid Advertising Can Greatly Improve Overall Sales

Strategically Planning Amazon Paid Advertising to Boost Your Overall Sales Sellers often struggle to project total revenue, and specifically ROI, for their efforts on Amazon. In part, this is because of the complexity of Amazon’s fee structures. But the difficulty also comes from anticipating how your products will perform against the competition, as well as...
August 20, 2019 Amazon Consulting Library

Your Quest to Prepare for Amazon Sales

Taking the steps to prepare your business for the Amazon marketplace If you’re reading this blog post, you’ve already decided that Amazon is right for your business, and you have a sense of what help or guidance you may need as you enter the e-commerce Jungle. But, where do you begin?Everyone can always and only begin in...
July 9, 2019 Amazon Consulting Library

Welcome to the Jungle

Camouflage might be your friend in the jungle, but not in an online marketplace. Just like each animal in the forest adapts to its own unique conditions -- with wings for flight or claws and teeth as an apex predator -- so, too, do businesses need to adapt to the marketplace with their own strengths and strategies.