Amazon – for direct-to-consumer selling – is a huge way for manufacturers to boost sales at better margins than your wholesale structure.
We know your concerns about brand protection, MAP protection, unauthorized sellers, content ownership… and because our strategies are all compliant with Amazon seller policies, we help protect your brand and your Amazon seller account health.
Can Customers Find Your Products on Amazon?
Show up higher in Amazon search results
Get ranked for more relevant keywords
Optimize ad spend for maximum ROI
For Amazon customers to purchase your product, they need to be able to find it. With millions of product pages on Amazon competing for attention, it’s critical to show up in searches for relevant keywords which will most likely lead to purchases.
Our attentive and finely tuned strategies only include the indicators that Amazon uses when deciding which products show for certain search queries. When we check these boxes, more customers find your products.
Convert Amazon Traffic Into Sales
Improve your product page conversion rate
Spike number of verified product reviews
Optimize Titles, Images And Product Content
Just like with ecommerce websites, Amazon product pages are successful due to a focused and well executed strategy combining competitive pricing, quality product images and well crafted verbiage speaking to your product features and benefits. Fortunately for sellers who follow this formula, most people come to Amazon with the sole intent to purchase now. This means they are much closer to a “buy” decision than general web searches via Google.
Because most Amazon.com visitors use search and browse to locate a product to consider buying, this means your optimized product page on Amazon can see conversion rates much higher than traffic coming to your website from Google or Yahoo. We’ve seen conversion rates range from 10% to even 60% with our clients.
We use images and supplementary graphics, product titles, featured bullets, A+ or Enhanced Brand Content, product reviews, and many other ways to encourage more customers to click ADD TO CART.
Toucan Advisors has used these fundamental elements of improving Find-ability and Buy-ability to generate 8-digits of sales growth for our clients.
We’d love to help you grow your Amazon sales as well.