March 16, 2020 Amazon Consulting Library

Growing Sales on Amazon During Social Distancing

Social Distancing is an Opportunity for Brands to Grow New Customers and Serve Them Well As America hunkers down during Coronavirus 2020, families and professionals alike are staying home.  This is an uneasy time for all Americans and businesses.  It’s an experience that is new for most people, watching schools shut down and being warned...
February 26, 2020 Amazon Consulting Library

3 Easy Steps for Your Amazon Launch

Amazon launch: risk v. opportunity cost When is the ideal moment for your brand’s Amazon launch? Should you wait until every single detail on every single page is perfect? If the answer to that question is ‘no,’ then what is the appropriate threshold? Can you succeed if you’re only 75% of the way to where...
February 13, 2020 Amazon Consulting Library

How to Get Approved to Sell in Amazon Gated Categories 

If you were to compare Amazon to any other online marketplace, like eBay, what would make it stand out? Convenience and efficiency with Amazon Prime are critical differentiators, and so is trust. Buyers trust Amazon to ensure quality in the products and transactions, and the positive experience they have keeps them coming back for more....
January 29, 2020 Amazon Consulting Library

What Can Sellers Learn from Amazon Business Reports

Leverage the Available Data to Make Critical Improvements to Your Amazon Operations You’ve probably heard the old proverb, “the proof is in the pudding.” Most people, however, don’t know that this is a shortened simplification of the original expression: the proof of the pudding is in the eating. You may get regular Amazon business reports...
January 27, 2020 Amazon Consulting Library

New Year, New Amazon Fee Changes

Amazon Set to Make Updates to its 2020 Fee Structure Beginning as Early as February 18 Transitioning from 2019 into a new year and new decade, Amazon announced plans to alter elements of its fee structure in early 2020. This post aims to distill what you need to know and what it means for your...
January 17, 2020 Amazon Consulting Library

3 High-Impact Resolutions to Improve your 2020 Amazon Sales

The New Year has come and passed, and with it a wave of personal and professional resolutions. Statistically speaking, 80% of resolutions will fail by mid-February, but your Amazon sales goals shouldn’t be among them.  If you did your end-of-year homework right, you have had a chance to review your 2019 numbers and reflect back...