Consumer Electronics Manufacturer Turns Up The Sales Volume By Millions In Amazon SellerCentral
On Seller Central, Toucan Advisor expert has helped generate millions of dollars in new revenue for a premium consumer electronics manufacturer. Its successful launch on Amazon adds to its multi-channel strategic plan for growing direct-to-consumer sales.
INITIAL ACCOUNT CHALLENGES
- Not gaining Buy Box — only showing for 22% of traffic
- Poor AMS Sponsored Ads — under-performing and underutilized
- Few reviews and feedback — insufficient product reviews and seller feedback
- Low conversion — product pages not presented in optimal form
- Poor SEO — limited organic Amazon search rankings for primary keywords
RECOMMENDED WORK SCOPE
- TASK – Optimize product listing pages for both SEO and conversion. Includes improved product image quality, modified titles, modified bulleted content, modified product descriptions, competitive keyword analysis, and Enhanced Brand Content.
- TASK – Amazon Advertising for increasing sales momentum and incremental sales gain. Establish successful campaigns in Sponsored Ads and Headline Ads to drive traffic on keywords that best convert to sales.
- TASK – Earn Buy Box. Help client tighten reins on distribution to rogue sellers, establish strong seller feedback, implement measures for inventory maintenance, identify/support issues in account performance metrics.
- TASK – Help Grow Product Reviews and Seller Ratings. Proactively pursue customers to leave reviews and ratings.
Improve Product Page Conversion Rate (I.e., Unit Session Percentage) By 410% (FOUR TIMES!)
Improve Buy Box Percentage From 22% To 89%
Achieve Amazon Advertising ACoS Of 2% (I.e., 2% Advertising Cost For Ad-Derived Sales)
Rank Revenue-Driving Skus Within Top 5 Amazon Organic Results On Primary Keywords