tv iconOn Seller Central, Toucan Advisor expert has helped generate millions of dollars in new revenue for a premium consumer electronics manufacturer.  Its successful launch on Amazon adds to its multi-channel strategic plan for growing direct-to-consumer sales.

INITIAL ACCOUNT CHALLENGES


  • Not gaining Buy Box — only showing for 22% of traffic
  • Poor AMS Sponsored Ads — under-performing and underutilized
  • Few reviews and feedback — insufficient product reviews and seller feedback
  • Low conversion — product pages not presented in optimal form
  • Poor SEO — limited organic Amazon search rankings for primary keywords

RECOMMENDED WORK SCOPE


  • TASK – Optimize product listing pages for both SEO and conversion.  Includes improved product image quality, modified titles, modified bulleted content, modified product descriptions, competitive keyword analysis, and Enhanced Brand Content.
  • TASK – Amazon Advertising for increasing sales momentum and incremental sales gain. Establish successful campaigns in Sponsored Ads and Headline Ads to drive traffic on keywords that best convert to sales.
  • TASK – Earn Buy Box. Help client tighten reins on distribution to rogue sellers, establish strong seller feedback, implement measures for inventory maintenance, identify/support issues in account performance metrics.
  • TASK – Help Grow Product Reviews and Seller Ratings. Proactively pursue customers to leave reviews and ratings.
Case Study results

6-MONTH OUTCOMES

  • Improve product page conversion rate (i.e., Unit Session Percentage) by 410% (FOUR TIMES!)
  • Improve Buy Box Percentage from 22% to 89%
  • Achieve Amazon advertising ACoS of 2% (i.e., 2% advertising cost for ad-derived sales)
  • Rank revenue-driving skus within top 5 Amazon organic results on primary keywords

Increased monthly sales from $13,000 to $463,000.

 


 

We’d love to help you grow your Amazon sales as well!

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