On Seller Central, Toucan Advisor expert has helped generate millions of dollars in new revenue for a premium consumer electronics manufacturer. Its successful launch on Amazon adds to its multi-channel strategic plan for growing direct-to-consumer sales.
INITIAL ACCOUNT CHALLENGES
- Not gaining Buy Box — only showing for 22% of traffic
- Poor AMS Sponsored Ads — under-performing and underutilized
- Few reviews and feedback — insufficient product reviews and seller feedback
- Low conversion — product pages not presented in optimal form
- Poor SEO — limited organic Amazon search rankings for primary keywords
RECOMMENDED WORK SCOPE
- TASK – Optimize product listing pages for both SEO and conversion. Includes improved product image quality, modified titles, modified bulleted content, modified product descriptions, competitive keyword analysis, and Enhanced Brand Content.
- TASK – Amazon Advertising for increasing sales momentum and incremental sales gain. Establish successful campaigns in Sponsored Ads and Headline Ads to drive traffic on keywords that best convert to sales.
- TASK – Earn Buy Box. Help client tighten reins on distribution to rogue sellers, establish strong seller feedback, implement measures for inventory maintenance, identify/support issues in account performance metrics.
- TASK – Help Grow Product Reviews and Seller Ratings. Proactively pursue customers to leave reviews and ratings.
Improve product page conversion rate (i.e., Unit Session Percentage) by 410% (FOUR TIMES!)
Improve Buy Box Percentage from 22% to 89%
Achieve Amazon advertising ACoS of 2% (i.e., 2% advertising cost for ad-derived sales)
Rank revenue-driving skus within top 5 Amazon organic results on primary keywords
Increased monthly sales from $13,000 to $463,000.
We’d love to help you grow your Amazon sales as well!