On Vendor Central, Toucan Advisor experts have helped an aftermarket automotive parts manufacturer see substantial growth selling directly to Amazon as a vendor. Its successful expansion on Amazon adds to its extensive traditional wholesale model in the automotive parts market.
INITIAL ACCOUNT CHALLENGES
- Lower Than Desired POs — client dissatisfied with weekly orders from Amazon
- Unoptimized Product Pages — lacking proper vehicle make/model information in title and bullets; no A+ rich content
- Poor AMS Sponsored Ads Performance — average 46% ACoS (i.e., advertising cost of ad-derived sales)
RECOMMENDED WORK SCOPE
- TASK – Optimize product listing pages for both SEO and conversion. Create new A+ content template to apply to product categories (i.e., comparable to Enhanced Brand Content), upgraded product page titles, bullet points, product description, and competitive keyword analysis
- TASK – Amazon Advertising for increasing sales momentum and incremental sales gain. Establish successful campaigns in Sponsored Ads to drive traffic on keywords that best convert to sales.
Increase Category Selling Rank for hundreds of skus
Reduce Amazon Sponsored Ads cost of sales from 46% To 11.7%
Increased monthly POs from $29,000 to $305,000.
We’d love to help you grow your Amazon sales as well!