About Our Amazon Agency

Toucan Advisors is based in Charlotte, NC, and our Amazon agency knows that strategy is not a one-size-fits-all across all our consumer goods clients.  Every brand is unique, every business has different numbers, and every client has varying priorities for short and long horizons.  We work to understand your business needs, so we can best guide your sales growth on Amazon with brand presentation and strategies that best fit your company’s goals.


Eric Mindel

Co-Founder / Chief Business Officer

Eric has been involved in the business side of web technologies and ecommerce for more than 20 years.  His background includes racing through two tours during the dot com era, helping design web applications for data analysis and reporting, and building an ecommerce company that he later sold.  His specialty is understanding business needs and numbers, and then executing successful web-based solutions.

Beginning in 2015, Eric has focused on helping other small/medium B2C companies improve their websites’ sales performance.  With a particular emphasis on bringing successful Amazon strategies to manufacturers of consumer goods, Eric’s ’been there’ experience and skillset is tough to find in other Amazon agencies.

Eric lives with his wife and son just south of Charlotte, NC.  His family vacations usually center around exploring historical venues.  Some of he and his son’s favorite strategy games lately include Star Realms, Wingspan, Carcassonne, and Viticulture.  In Eric’s stack of books to read are mystery crime novels from the library and theology studies.

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Freddie Sexton

Co-Founder / Chief Strategy Officer

Freddie has spent his entire 16 year professional career online in digital marketing, researching and understanding the top strategies he could employ to grow his client’s sales. In the early 2000s, right out of college he leapt cannonball style online starting his own web design firm which grew into a 12 person inbound marketing agency, specializing in SEO, paid search and marketing automation. In addition to leading this successful Amazon agency, Freddie planned and executed large scale 7 figure advertising strategies. A number of years ago, he noticed the profound and immediate impact Amazon affords manufacturers who are looking to sell direct to their end customers. Freddie spends most of his time these days meeting with these businesses and dissecting their pain points with Amazon, then leveraging his agency experience as well as his holistic marketing and business chops to best ensure their success on this ever changing platform. 

Freddie lives on his suburban farm in Charlotte with his bride and their 4 kids, 2 dogs, and 5 chickens. You can also find him playing chess at the Charlotte Chess Center, volunteering at Levine’s Children Hospital and Charlotte Meditation, pursuing artist creations painting on the iPad, or riding his bicycle in majestic places like Trail Ridge Road.

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Additional Talent & Experience

Toucan Advisors’ team also includes Amazon consultants who have years of experience in all the skills needed for a successful plan and execution:

  • Advertising Optimization and Management
  • Photoshop & Image Optimization
  • Copy-Writing
  • Data Reporting and Analysis
  • Trouble-Shooting SellerCentral and Vendor Central Problems
  • Amazon SEO
  • Product Page Optimization
  • Amazon Policy Compliance

Toucan Advisors Has Generated 8-Digits Of Sales Growth For Our Clients

We’d Love To Help You Grow Your Amazon Sales As Well!